Functionality
More than 90% of website users leave the website without making a purchase. And this is exactly where retargeting comes into play: convert those users into customers and reach a higher turnover.
By integrating our dynamic retargeting pixel on your website, our analysis software gets to know the user and their preferences, and knows which products or topics interest them. We identify the user in real-time using a saved anonymous profile ID on another website and show them an unspecified, dynamic ad in your design. By addressing them in a targeted way, the click rate and purchase probability increase disproportionately.
Effectiveness
With retargeting you generate a higher online turnover, as you keep on reminding the customer of you and your products. By using our smart retargeting technology, you spend your marketing budget in an efficient way.
As opposed to conventional high-reach campaigns, you reach click rates of up to 6 times higher, triple your sales and generate a better brand awareness.
A leading technology combined with individual business-rules allow for the optimum customer approach – at any time. Present recommendation products with a higher purchase probability, retarget customers who abandon their shopping cart, offer additional products to products that have already been purchased, or convert potential buyers into customers. Anything is possible.
Advantages
– Asynchronous profiling pixels do not influence the loading time of the web shop
– Customised advertising media are created based on provided style guides
– Use of state-of-the-art ad serving functions like user capping, demarcation
– The advertiser has full control over the data collection
– Contract data processing in accordance with the German Data Protection Act (BDSG)
– Customised business rules for a better campaign performance
– Free recommendation engine (RE) for product recommendations
– Complete transparency on the stored user data
– Connection to existing tracking systems possible without difficulty
– Flexible pricing models based on sales, orders or clicks